This began as a one-time concept, initially just to create a package design on the order of those made at one time for cereals and soaps/detergents, and this merged into the idea of today's world of promoting social ideas —for good, or, not so much. In our increasingly Orwellian world, "Foment" seemed an appropriate product. This lay fallow in my files for a while before "Oblige" seemed appropriate as a companion. Then I have to admit that, while "Impend" is perhaps not what one would call an 'imperative' as such, still it seemed in good company with the other two.
Incidentally, it was not until while I was putting this together that I noticed that the scales on the "Oblige" package could also be viewed as a sly Mata Hari-ish Daisy Duck, but maybe I'm just being paranoid.